Don t Feed the Trolls

Don t Feed the Trolls Author Erica Kudisch
ISBN-10 1626495599
Year 2017-04-03
Pages 200
Language en
Publisher
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Gaming while female is enough to incur the wrath of the dude-bros, and they've come for me. Instead of fighting back, I've created an alternate account. Male name, male pronouns. And I've met this girl. Laura's adorable and smart and never gives up, and she likes me back. Or rather, she likes the man I'm pretending to be.

UnMarketing

UnMarketing Author Scott Stratten
ISBN-10 9781118288412
Year 2012-01-26
Pages 272
Language en
Publisher John Wiley & Sons
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Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return

The Righteous Mind

The Righteous Mind Author Jonathan Haidt
ISBN-10 9781846145711
Year 2012-03-29
Pages 448
Language en
Publisher Penguin UK
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Why can it sometimes feel as though half the population is living in a different moral universe from you? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so easy to see the flaws in others' arguments, and less in our own? Jonathan Haidt, one of the world's most influential psychologists, reveals that the reason we find it so hard to get along is because our minds are designed to be moral. Not only that, we are hardwired to be moralistic, judgemental and self-righteous too. Our intrinsic morality enabled us to form communities and create civilization, and it is the key to understanding everybody. It explains why some of us are liberal, others conservative. It is often the difference between war and peace. It is also why we are the only species that will kill for an ideal. Drawing on moral psychology, ancient philosophy, modern politics, poetry, advertising and the semantics of bumper stickers, Haidt's incredibly wise and enjoyable book examines how morality evolves; why we are predisposed to believe certain things; how our surroundings can affect our morality; and how moral values are not just about justice and fairness - for some people authority, sanctity or loyalty are more important. Morality binds and blinds, but with new evidence from his own empirical research, Haidt proves it is possible to liberate us from the disputes that divide good people and cooperate with those whose morals differ from our own. After all, they might just have something to say.

Team Geek

Team Geek Author Brian W. Fitzpatrick
ISBN-10 9781449329877
Year 2012-07-06
Pages 194
Language en
Publisher "O'Reilly Media, Inc."
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In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done. In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers. Writing software is a team sport, and human factors have as much influence on the outcome as technical factors. Even if you’ve spent decades learning the technical side of programming, this book teaches you about the often-overlooked human component. By learning to collaborate and investing in the "soft skills" of software engineering, you can have a much greater impact for the same amount of effort. Team Geek was named as a Finalist in the 2013 Jolt Awards from Dr. Dobb's Journal. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Building Social Web Applications

Building Social Web Applications Author Gavin Bell
ISBN-10 1449379419
Year 2009-09-17
Pages 434
Language en
Publisher "O'Reilly Media, Inc."
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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

Twitter For Dummies

Twitter For Dummies Author Laura Fitton
ISBN-10 9781118960097
Year 2014-12-05
Pages 312
Language en
Publisher John Wiley & Sons
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A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Design to Thrive

Design to Thrive Author Tharon Howard
ISBN-10 008095720X
Year 2009-12-08
Pages 248
Language en
Publisher Morgan Kaufmann
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Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the book

The Vegetarian Myth

The Vegetarian Myth Author Lierre Keith
ISBN-10 9781604861822
Year 2009-05-01
Pages 320
Language en
Publisher PM Press
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Part memoir, nutritional primer, and political manifesto, this controversial examination exposes the destructive history of agriculture—causing the devastation of prairies and forests, driving countless species extinct, altering the climate, and destroying the topsoil—and asserts that, in order to save the planet, food must come from within living communities. In order for this to happen, the argument champions eating locally and sustainably and encourages those with the resources to grow their own food. Further examining the question of what to eat from the perspective of both human and environmental health, the account goes beyond health choices and discusses potential moral issues from eating—or not eating—animals. Through the deeply personal narrative of someone who practiced veganism for 20 years, this unique exploration also discusses alternatives to industrial farming, reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms.

Haters

Haters Author Bailey Poland
ISBN-10 9781612348704
Year 2016-11-01
Pages 312
Language en
Publisher U of Nebraska Press
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Cybersexism is rampant and can exact an astonishingly high cost. In some cases, the final result is suicide. Bullying, stalking, and trolling are just the beginning. Extreme examples such as GamerGate get publicized, but otherwise the online abuse of women is largely underreported. Haters combines a history of online sexism with suggestions for solutions. Using current events and the latest available research into cybersexism, Bailey Poland questions the motivations behind cybersexist activities and explores methods to reduce footprints of Internet misogyny, drawing parallels between online and offline abuse. By exploring the cases of Alyssa Funke, Rehtaeh Parsons, Audrie Pott, Zoe Quinn, Anita Sarkeesian, Brianna Wu, and others, and her personal experiences with sexism, Poland develops a compelling method of combating sexism online.

Haters

Haters Author Bailey Poland
ISBN-10 9781612348728
Year 2016-11-01
Pages 312
Language en
Publisher U of Nebraska Press
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Cybersexism is rampant and can exact an astonishingly high cost. In some cases, the final result is suicide. Bullying, stalking, and trolling are just the beginning. Extreme examples such as GamerGate get publicized, but otherwise the online abuse of women is largely underreported. Haters combines a history of online sexism with suggestions for solutions. Using current events and the latest available research into cybersexism, Bailey Poland questions the motivations behind cybersexist activities and explores methods to reduce footprints of Internet misogyny, drawing parallels between online and offline abuse. By exploring the cases of Alyssa Funke, Rehtaeh Parsons, Audrie Pott, Zoe Quinn, Anita Sarkeesian, Brianna Wu, and others, and her personal experiences with sexism, Poland develops a compelling method of combating sexism online.

Getting Started with Chromebook

Getting Started with Chromebook Author Katie Morris
ISBN-10 9781629174471
Year 2015-03-11
Pages 100
Language en
Publisher GadChick Books
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Welcome to the world of Google Chromebook! Google has revolutionized many of the online services we use every day – search engines, online maps, web-based email, and much more. With Chromebook, Google brings its famous and fearless style of innovation to the desktop, with phenomenal results. In this guide, we’ll show you how to get the most out of your Chromebook. In Part 1: Meet Chromebook, we’ll explain what Chromebook is and how it works. In Part 2: Getting Started with Chromebook, we’ll help you get your device set up and show you how to find your way around and use Chromebook’s unique keyboard. In Part 3: Using Chromebook, we’ll cover every app that comes with an out-of-the-box Chromebook, including the Google Chrome browser, Google’s productivity suite, and much, much more. In Part 4: Settings and Customization, we’ll focus on all of Chromebook's settings and walk you through every customization option and performance tweak available to you, as well as some ideas for maintaining and troubleshooting your device. Finally, in Part 5: Our Favorite Apps and Extensions, we’ll share some of the extensions and apps we use everyday - for work and for play. Read on to get started using Chromebook!

scandal

 scandal Author Sarah Ockler
ISBN-10 9781481401265
Year 2014-06-17
Pages 416
Language en
Publisher Simon and Schuster
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A Facebook scandal goes viral after prom in this comedic, edgy novel from the author of Bittersweet and Twenty Boy Summer. Lucy’s learned some important lessons from tabloid darling Jayla Heart’s all-too-public blunders: avoid the spotlight, don’t feed the Internet trolls, and keep your secrets secret. The policy has served Lucy well all through high school, so when her best friend, Ellie, gets sick before prom and begs her to step in as Cole’s date, she accepts with a smile, silencing about ten different reservations. Like the one where she’d rather stay home shredding online zombies. And especially the one where she’s been secretly in love with Cole since the dawn of time. When Cole surprises her at the after-party with a kiss under the stars, it’s everything Lucy has ever dreamed of…and the biggest BFF deal breaker ever. But before they get the chance to ’fess up to Ellie, Lucy’s own Facebook profile mysteriously explodes with compromising photos of her and Cole, along with tons of other students’ party indiscretions. Tagged. Liked. And furiously viral. By Monday morning, Lucy’s been branded a slut, a backstabber, and a narc mired in a tabloid-worthy scandal. Lucy’s been battling undead masses online long enough to know that there’s only one way to survive a disaster of this magnitude: Stand up and fight. There’s just one snag—Cole. Turns out Lucy’s not the only one who’s been harboring unrequited love…

Site Traffic 101

Site Traffic 101 Author Mike Montgomery
ISBN-10
Year 2014-04-03
Pages 41
Language en
Publisher Mike Montgomery
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Site Traffic 101 is a collection of modules which teach you, the website owner, how to get traffic to your website so you can accomplish your goal of selling your product or service, become known as an expert in your niche, or simply develop a readership that will help create opportunities for you and your business. The course Site Traffic 101 is available as an eBook in the form of a PDF. It contains the following modules: Join the Crowd, Build a Fan Base, Search Engine Optimization, and Creating High Quality Content. These four modules we picked and are discussed in this course because of they proved their effectiveness when applied by the author of the course, Mike Montgomery, in his personal brand and through the promotion of his website YoYoCourse.com. Each module discusses the basics of the strategy they focus on, some of them show you how to set up your Facebook fan page, how to go about creating quality content that your readers will enjoy for years to come, how to create an email mailing list so that you can begin developing a list of individuals interested in the topics you discuss and the products you offer, and so much more!