Product Management For Dummies

Product Management For Dummies Author Brian Lawley
ISBN-10 9781119264026
Year 2017-01-24
Pages 384
Language en
Publisher John Wiley & Sons
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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Management For Dummies

Product Management For Dummies Author Brian Lawley
ISBN-10 9781119264040
Year 2017-01-05
Pages 384
Language en
Publisher John Wiley & Sons
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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Management For Dummies

Product Management For Dummies Author Brian Lawley
ISBN-10 9781119264026
Year 2017-01-24
Pages 384
Language en
Publisher John Wiley & Sons
DOWNLOAD NOW READ ONLINE

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

New Product Development For Dummies

New Product Development For Dummies Author Robin Karol
ISBN-10 1118051289
Year 2011-02-14
Pages 388
Language en
Publisher John Wiley & Sons
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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Operations Management For Dummies

Operations Management For Dummies Author Mary Ann Anderson
ISBN-10 9781118551066
Year 2013-07-29
Pages 384
Language en
Publisher John Wiley & Sons
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Examines operations management, covering such topics as evaluating and measuring existing systems' performance, using tools like Six Sigma and Lean production, designing new processes, and defining, planning, and controlling costs.

Agile Project Management For Dummies

Agile Project Management For Dummies Author Mark C. Layton
ISBN-10 9781118235850
Year 2012-04-06
Pages 360
Language en
Publisher John Wiley & Sons
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Be flexible and faster with Agile project management As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management For Dummies can make that happen. This is the first book to provide a simple, step-by-step guide to Agile Project Management approaches, tools, and techniques. With the fast pace of mobile and web technology development, software project development must keep pace; Agile Project Management enables developers to complete and implement projects more quickly and this book shows you how. Offers a practical context for understanding and applying Agile techniques, moving from theory into actual practice Explains when to use Agile and how to avoid common pitfalls Written by experts who know how to apply the principles in real-world situations Agile Project Management For Dummies enables you to understand and apply Agile principles for faster, more accurate development.

Scrum For Dummies

Scrum For Dummies Author Mark C. Layton
ISBN-10 9781118905753
Year 2015-04-20
Pages 408
Language en
Publisher John Wiley & Sons
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Practice an agile form of management to stop wasting time and money! Layton walks you through the core principles so you can keep your projects on time and on budget. Discover what makes scrum different, how it lowers costs and speeds project completion, and how to put it to work.

Project Management For Dummies

Project Management For Dummies Author Stanley E. Portny
ISBN-10 9781118497135
Year 2013-04-09
Pages 408
Language en
Publisher John Wiley & Sons
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The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software—and by avoiding common problems that can trip up even the best project managers. The latest information on measuring project management ROI and value to the organization (and customers) Managing Continuous Process Improvement Examples of formats used for different aspects of project management Managing distressed projects and managing multiple team projects Hierarchical decomposition and how it can dramatically improve the effectiveness of project planning and control The latest trend of embracing the use of social media to drive efficiency and improve socialization New information on managing and resolving conflicts that occur during a project Explanations of concepts tested in the PMP® certification exam with study tips and practices to help you pass Project Management For Dummies gives professionals like you everything you need to be successful project managers. (PMI, CAPM, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)

42 Rules of Product Management

42 Rules of Product Management Author Brian Lawley
ISBN-10 9781607730866
Year 2010
Pages 115
Language en
Publisher Happy About
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The world's leading product management experts--authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers--each share one rule they think is critical to succeed in product management.

The Phenomenal Product Manager

The Phenomenal Product Manager Author Brian Lawley
ISBN-10 9781600051357
Year 2009-01-01
Pages 94
Language en
Publisher Happy About
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Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career.

Event Management For Dummies

Event Management For Dummies Author Laura Capell
ISBN-10 9781118591109
Year 2013-08-02
Pages 336
Language en
Publisher John Wiley & Sons
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Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management

Software Project Management For Dummies

Software Project Management For Dummies Author Teresa Luckey
ISBN-10 9781118084816
Year 2011-05-09
Pages 390
Language en
Publisher John Wiley & Sons
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The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects The author discusses all of the essentials in widely accepted project management methodology, from managing programmers to assessing and eliminating risk The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle management, and more The companion Web site contains tools, case studies and other resources to help even novices get up and running

Records Management For Dummies

Records Management For Dummies Author Richardson
ISBN-10 9781118388099
Year 2012-09-18
Pages 312
Language en
Publisher John Wiley & Sons
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Here's what you should know to manage data records efficiently With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event of a lawsuit. This book provides an overview of records management solutions and implementation strategies in plain, non-technical English. Step-by-step instructions show you how to begin managing records and information and how to maintain the program once you have it established. Sample forms for inventory, scheduling, and necessary documentation are also available on the companion website. Electronic records management offers cost savings, greater efficiency, and protection in case of legal action; this book gets you started on an effective data management system This plain-English guide helps you determine what constitutes a record, shows you how to inventory records and create an efficient way to file both electronic and paper copies, and explains how to create a retention schedule Walks you through switching to electronic record-keeping, what to look for in a records management system, implementing best practices, ensuring that your system will stay current, and using the system effectively Helps you assure that the destruction of any sensitive information is conducted and documented correctly Records Management For Dummies helps your business save money and improve efficiency with effective electronic records management.